NESCAFAST

NESTLE INTERNATIONAL COMPETITORS

Nescafe Marketing

Reference

•http://www.nestle.com/

•http://corporativa.nestle.com.co/aboutus/historia

•http://www.elpais.com.co/elpais/economia/noticias/presidente-nestle-colombia-le-apostamos-innovacion-y-infraestructura

•http://www.lecherialatina.com/noticias/colombia-mercados-emergentes-siguen-sosteniendo-el-crecimiento-de-nestle-22678/

•http://economia.terra.com.#sthash.rG9TEUdF.dpuf

Nestle Timeline

Background Nestle In Colombia

BACKGROUND NESTLE IN COLOMBIA

Nestle chose Colombia and Latinamerican Zone for Green investment basically because Colombia has a good figure of growth, many resourses and good aceptation between consumers. 

Latinamerican  zone represents globally the 2nd important market in sales.  The goverment support in Colombia has been remarkable and it helped to boost Nestle’s Company investment such coffe and milk sectors.

Nestle History

Guide 1-Activity 4

Final Project

The international company which had introduced a product or a service to Colombia.

Integrants

Katerin Florez

Evelyn Rojas

Andrea Parrado

Leonardo Ramirez

HISTORY

NESTLÉ (Vevey, Switzerland) was founded in 1866 by Henri Nestlé and today is the world's leading nutrition, health and wellness company. In Vevey, Switzerland, the founder Henri Nestlé, a German pharmacist, launched his Farine lactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbour’s child. Nutrition has been the cornerstone of the company. They employ around 280.000 people and they have many factories or operations in almost every country in the world. 

“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from the very start. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and cultures.” Peter Brabeck-Letmathe, Nestlé Chairma.

Their objective is to be the leader in Nutrition Health and Wellness. The company strategy is driven by several fundamental principles.  NESTLÉ works to develop innovation and renovation while maintaining a balance in geographic activities and product lines. The long term potential is never sacrificed for short-term performance. The priority of the Company is to provide the best and most relevant products to people, wherever you are, whatever their lives.

Nestlé follows their Business Principles in all countries. They always take into account local legislation, cultural and religious practices:

1. Nutrition, Health and Wellness

2. Quality Assurance and product safety

3. Consumer Communication

4. Human rights in our business activities

5. Leadership and personal responsibility

6. Safety and health at work

7. Supplier and customer relations

8. Agriculture and rural development

9. Environmental sustainability

10. Water

The portfolio covers almost every food and beverage: Baby foods Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum Bottled water Nestlé Pure Life, Perrier, Poland Spring, S.Pellegrino Cereals Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal Chocolate & confectionery Aero,Butterfinger, Cailler, Crunch, KitKat, Orion, Smarties, Wonka Coffee Nescafé, Nescafé 3 in 1, Nescafé Cappuccino, Nescafé Classic, Nescafé Decaff, Nescafé Dolce Gusto, Nescafé Gold, Nespresso Culinary, chilled and frozen food Buitoni, Herta, Hot Pockets, Lean Cuisine, Maggi, Stouffer's, Thomy Dairy Carnation, Coffee-Mate, La Laitière, Nido Drinks Juicy Juice, Milo, Nesquik, Nestea Food service Chef, Chef-Mate, Maggi, Milo, Minor’s, Nescafé, Nestea, Sjora, Lean Cuisine, Stouffer's Healthcare nutrition Boost, Nutren Junior, Peptamen, Resource Ice cream Dreyer’s, Extrême, Häagen-Dazs, Mövenpick, Nestlé Ice Cream Petcare Alpo, Bakers Complete, Beneful, Cat Chow, Chef Michael’s Canine Creations, Dog Chow, Fancy Feast, Felix, Friskies, Gourmet, Purina, Purina ONE, Pro Planeir needs, throughout their lives.

VISION

Nestle’s vision is to be the best food and beverage company in the region, providing customers high quality products with added value. Also be competitive in prices while ensuring long-term profitability and viability for the organization.

MISSION

They are seen as a friendly, caring and efficient organization worldwide.  Whose main objective is to provide consumers high quality products and develop every day new items for wellness.